Job Description
Job Description Fanatics Betting & Gaming (FBG) is seeking a Senior Copywriter, to own and execute copy for creative studio projects across omni channel work streams, partnering closely with the internal design team for creative solutions to marketing briefs in order to achieve business goals. The ideal candidate has a passion for brand and performance marketing, is well versed in the sports and digital products space with a deep understanding of best practices in copywriting across channels. This role reports to FBG's VP of Creative and requires an avid problem solver who thrives in an innovative, fast moving and integrated environment with a one-team mindset.
Responsibilities - Accountability to concepts and messaging for all briefed projects
- Interrogate briefs in partnership with creative ops and ensures clarity of business goals
- Ensure excellent, compelling, and effective creative executions that deliver against each brief
- Own messaging from concept to completion - following the global brand direction and brand voice
- Execute copy direction and partner closely with designers to create comprehensive creative solutions
- Have a deep understanding of channels and touchpoints to ensure copy and concepts are relevant across all placements
- Partner with Brand and Ops teams to support onboarding of additional copywriters as needed
- Mentor assistant writers and share practical skills to the larger org that produces copy
- Write appealing copy that attracts, inspires and engages our consumers
- Execute writing of headlines, sub-headlines, and body copy across marketing comms
- Review all work for quality control and brand alignment before sharing with Sr leaders
- Participate in brainstorms and concepting with Lead Designer (if designated as Copy Lead)
- Leverage research as a guideline to iterate concepts and copy to ensure efficacy
- Write concept set-ups and overview details in initial concept decks if requested
- Present to stakeholders when requested
- Collaborate with key functional partners, including Design, Brand Strategy, Creative Ops, CRM, Product content writers and Channel marketing teams.
Qualifications - Bachelor's Degree in Marketing, Digital Comms or combination of relevant education, experience and training.
- 6-8 years of creative and channel copywriting experience, preferably in the sports category
- Highly organized, results-driven and an expert at managing interdisciplinary creative workstreams
- Proficient in Google suite and tools, with expertise in tools supporting digital workflows including Figma and Airtable
- Comfortable in a highly matrixed and entrepreneurial environment
- Ability to prioritize multiple projects and tasks, and reliably meet deadlines
- Open to regular travel to events and other Fanatics offices for various offsite and team meetings
If you possess some of these qualifications but not all of them, we still encourage you to apply!
The expected salary range for this role is based on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award.
*Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $96,000 to $143,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We'll also give you $500 to set up your home office! For information about our benefits, please visit
About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. The Fanatics Sportsbook is available to nearly 93% of the addressable online sports bettor market in the U.S. in the following states: Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates nineteen retail locations including retail sportsbooks outside of Progressive Field and Nationwide Arena and the only sportsbook inside an NFL stadium at Commanders Field. Fanatics Betting and Gaming is headquartered in New York with offices in Denver and Dublin, Ireland. Fanatics, Inc.
Job Tags
Full time, Home office,