Job Description
Salary: Range: $45k to $65k + Variable Bonus + Benefits
Role: PPC Manager
Reports To: Chief Executive Officer
Key Relationships
INTERNALLY
EXTERNALLY
About Commerce Canal
Commerce Canal provides various brands, licensees and wholesalers with sales and marketing support with brick & mortar retailers, eCommerce etailers and online marketplaces. Our unique offering ranges from on-site support to assist with merchandising to general sales representative support by region or classification. Brands currently supported include Hanes, LEGO Wear, Disney, Timberland, Nautica, 3Doodler, and New Balance to name a few. Commerce Canal currently processes and represents approximately $300mm in annual GMV with the following retailers, etailers and marketplaces: Amazon Vendor Central, Amazon Seller Central FBA, Costco, Kohl’s, Macy’s, Wayfair, Walmart, Zappos and several others.
Job Summary
The PPC Manager will play a key role in the strategic planning and execution of the PPC strategy for several of Commerce Canal’s owned or licensed brands such as LEGO Wear, Hanes & New Balance. The PPC Manager will be responsible for running PPC campaigns and monitoring paid search budgets on platforms including Bing, Criteo, Google, Reddit, Amazon and Pinterest. In this role, the candidate should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO). The candidate should also be highly analytical and comfortable with numbers.
The go-to-market strategy will include selecting the product to focus marketing on and sell profitably. Reporting to the CEO, the candidate will work closely with internal stakeholders, retail partners, e-tail partners and external agencies to execute on this strategy. The ideal candidate will use data-driven decision-making to develop, plan, execute, analyze, and optimize programs that drive traffic to our marketplaces, increase engagement and conversion amongst website visitors.
Responsibilities
Requirements and Skills
Benefits & Working Conditions
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